Advertising Research The Happy Homemaker - 2762 Words

Advertisement Research Essay The Happy Homemaker â€Å"The proper study of mankind is man, but the proper study of markets is women† (The Advertising Periodical Inc. Magazine, 1929) Consumer Culture is at the root of all social, political and economic development of western cultures for the past three hundred years. Advertisements become a key role in creating ideological messages and meanings. In a consumer culture and capitalist economy, advertisement becomes a tool used by corporations to influence the minds of the buyer. When a company produces an ad or commercial, their main objective is to get the viewers’ attention in order to sell the product. Many different methods are used to lure an audience in; tactics may include print or†¦show more content†¦Women and men have never been treated as equals, history has been a constant reminder that there has always been outlets such as, writing, filmmaking, psychology, and advertising that regurgitate the consent idea that men and women are very different when developing there narratives (Sheehan, 1987: 89). The 1950s societal roles for men and women were much more specific then what people are used to now. The male figure was labeled as the breadwinner of the family, while the women were simply the homemakers. Advertising has always stuck to the traditional roles of women as the housewife or homemaker, industries use this imagery to help promote different types of household products and appliances. June Cleaver from the popular television series Leave it to Beaver;was an ideal image of what a housewife should aim to portray. The advertising industry didn t restrict themselves from just print and commercial ads they also made sure to use sitcoms to further send out a constructed identity of a women. June Cleaver was a stay at home mom who provided a loving and nurturing home, she was a housewife who did laundry, packed lunches, shopped, took care of the house, always had dinner ready, and she did it all well impeccably dressed in pearls and heels.

Persuasive Speech - Why not to drink soda Essay - 629 Words

Speech 1 Preparation Outline Template Topic: Soda is bad for health Specific Purpose: To persuade my audience that soda is bad for one’s health. INTRODUCTION I. Open with Impact: Everyday, all day, we all make choices on what we eat and drink that affect our health. II. Connect with Audience: Everyone here has had a soda right? We all have our favorite one, and even though we know that it’s not healthy we drink it anyways. III. Focus/Thesis: Over the years soda has become a staple in our lives, and is unfortunately extremely toxic to our bodies. Which is why we need to make the effort to limit the amount we drink and make ourselves aware of the risks we expose to our health when choosing to drink soda. IV. Preview Main†¦show more content†¦Anahsad O’Connor, author of the New York Times article, The Claim, published June 3 2008, said that drinking soda will often times settle an upset stomach. F. Many people also choose to drink soda for the caffeine, which ranges from 23 to 54 mg per 12 0z serving, according to Lisa Sefcik, author of the Livestrong article, Health Benefits of Soda, published July 15 2011. Transition Statement/Signpost: Now that you know the health risks of drinking soda, you can make the move to choose other drinks. II. Main Point 3: If you’re someone who likes soda but wants to find something healthier, there are a lot of alternatives that you can choose from that you may end up liking more than your favorite soda. A. If it’s the caffeine that attracts you to soda, you can swap it for coffee or you could do black or green tea which typically have more caffeine than soda and come with vitamins, minerals, and antioxidants B. For something that’s sweet, there’s lemonade and other juices. C. You can also make your own soda at home in a healthier version. CONCLUSION I. Summary Review of Main Points: So in review: A. We discussed the health risks of drinking soda. B. The reasons why many people continue to drink it. C. And last I gave you some alternatives to choose from. II. Close with Impact: Hopefully this has helped you understand just how bad soda is to your health and why you shouldn’t drink it, and hopefully all of you will decide to make theShow MoreRelatedThe Importance of Drinking Water Essay1330 Words   |  6 PagesDrink Water Speech How many of you, when you go to a restaurant and the waiter/waitress asks you what you want to drink ask for water? How many you would select a glass of water out a fridge filled with soda, fruit juices, or beer? My guess is probably not very many you actually choose water over the other options. I used to be the same way. I used to never drink water, and would always choose another beverage if I had the option. However, after I began to hear about the importance of waterRead MoreDrinking Coke vs Drinking Warter1607 Words   |  7 PagesJ Calhoun June 21, 2012 COM 123 Persuasive Speech Drink Less Coke, More Water. Purpose: To persuade the audience to drink less coke and more water. Thesis: Drinking coke and other sodas are harmful to the body. Drinking less soda (especially coke) and more water will help you to become an overall healthier person with less health problems in the long run. Organizational Pattern: Monroe’s Motivated Sequence Introduction Attention Getting Device: What would it take to clean off anRead MoreSpeech Fast Food805 Words   |  4 PagesPersuasive Policy Speech COMM 111 April 20th 2011 Topic: Fast food should not be served in schools. Specific purpose statement: Lunches served in schools should be improved. Introduction. I. Attention getter: 20.1% as of the year 2010. 5 to 10 is the number of meals a child eats at school. The percentage of obese children in the US. 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Analytical Essay †Even Wives Want a Wife Free Essays

Even Wives Want a Wife In today’s society the wife is seen as the member of the household that upkeeps the house and caters to other’s needs. Who wouldn’t want one of these of their own? In â€Å"I Want a Wife† the author Judy Brady sarcastically explains why everyone would want a wife. She begins with a story of how a friend of hers is newly single and he is looking for â€Å"a wife† although in reality he wants a servant; Brady then realizes that she too wants a wife of her own (Brady 542). We will write a custom essay sample on Analytical Essay – Even Wives Want a Wife or any similar topic only for you Order Now The main points made in the essay are what the wife would do for the author such as household chores, taking care of children, catering to her friends and many other satirical duties. All the while several literary devices are used to enhance the article. She uses these elements to show sexist and selfish ideas of men that are prevalent in society. â€Å"I Want a Wife† efficiently reasons for how the male gender generalizes the role of a wife in a sexist way in our society by making use of ethos, logos, pathos, satire and repetition. Ethos is used in the essay as Brady is a wife herself. Since she is she must have a certain expertise of being a wife. As she states in one of the beginning paragraphs â€Å"I belong to that classification of people known as wives. I am a wife. And, not altogether incidentally I am a mother† (Brady 542). This shows her credibility; that all the jobs and duties she mentioned must have been personally experienced by her. The many jobs and chores discussed make the audience feel sympathy for wives and the author herself through pathos. The author concludes the essay by saying â€Å"My god, who wouldn’t want a wife† (Brady 544)? This rhetorical question allows the readers to determine that this idea is wrong and treats women like a lesser being compared to men. The ending also evokes the reader to take action towards the topic. The author utilizes logos by stating many facts such as jobs women often do while speaking through experience. She lists all of these over exaggerated duties to indirectly saying that women are expected to do too much in today’s society. Brady speaks of several seemingly unethical chores like cleaning the house, preparing dinner to serve to friends and not speaking when the husband is talking (Brady 543). This helps get her point across by exaggeration to show how the wife is expected to have a servant like persona. Brady uses satire from the beginning of the essay to the very end of it. It is mainly used to show a male viewpoint of a wife. â€Å"And I want a wife who understands that my sexual needs may entail more than strict adherence to monogamy. I must, after all, be able to relate to people as fully as possible† (Brady 544). Here the author satirizes the man’s view of what the wife must do and what he should be able to do, which in this case is have various partners. The use of satire is very effective in this article demonstrating how a man expects to have a perfect wife further illustrating the author’s image of sexism in society. Repetition is used in several of the author’s paragraphs. â€Å"I want a wife† (Brady 543) is used in the beginning of a few paragraphs to catch your eye and to get Brady’s idea burnt into your brain. This also helps as a smooth transition for the many duties described that the wife must do. Continually stating this phrase raises the thoughts of the audience making them want a wife as well. The author made fantastic use of literary devices throughout the essay. The effectiveness of satire to me was the most powerful using it to demonstrate how men expect so much from women and how many of the duties they perform are almost slave like. Ethos, logos and pathos were used successfully in many instances that appealed to the senses. As Brady is a wife and mother herself this make her a credible source so she clearly knows what she is speaking of. There was emotional appeal making the audience sympathize for the wife and feel anger towards men. Logic was used to show the wife’s duties and what their husbands expect of them. In conclusion I thought this was a very well thought out and written article because it attempts to make the reader want to take action against the topic through all of these elements. How to cite Analytical Essay – Even Wives Want a Wife, Essays

Revenge In Hamlet Essays - Characters In Hamlet,

Revenge In Hamlet Revenge. Revenge causes one to act blindly through anger, rather than through reason. It is based on the principle of an eye for an eye, but this principle is not always an intelligent theory to live by. Young Fortinbras, Laertes, and Hamlet were all looking to avenge the deaths of their fathers. They all acted on emotion, and this led to the downfall of two, and the rise to power of one. Since the Heads of the three major families were each murdered, the eldest sons of these families swore vengeance, and two of the three sons died while exacting their acts of vengeance, revenge is a major theme in the Tragedy of Hamlet. There were three major families in the Tragedy of Hamlet. These were the family of King Fortinbras, the family of Polonius, and the family of King Hamlet. The heads of each of these families are all slaughtered within the play. Fortinbras, King of Norway, was killed by King Hamlet; slain by sword during a man to man battle. "?our valiant Hamlet-for so this side of our known world esteem'd him-did slay this Fortinbras." This entitled King Hamlet to the land that was possessed by Fortinbras because it was written in a seal'd compact. Polonius was an advisor to the King, and father to Laertes and Ophelia. He was nosy and arrogant, and he did not trust his children. He was killed by Young Hamlet while he was eves dropping on a conversation between Hamlet and his mother. "How now! A rat? Dead, for a ducat, dead!" King Hamlet was the King of Denmark, and Hamlet's father. He had killed King Fortinbras, only to be killed by his brother, Claudius. "?My offense is rank, it smells to heaven; A brother's murder?" Each of these events effected the sons of the deceased in the same way, it enraged them. Every one of the three eldest sons had one thing in common, they all wanted revenge for a slaughtered father. In the time in which this play is set, avenging the murder of a father was part of one's honor, and had to be done. All of the three sons swore vengeance, and then acted towards getting revenge for the deaths of their fathers. Young Fortinbras was deeply enraged by the death of his father, and he wanted revenge against Denmark because of this occurrence. Fortinbras wanted to, by force, regain the lands that had been lost by his father to Denmark. "?Now sir, young Fortinbras?as it doth well appear unto our state-but to recover of us, by strong hand and terms compulsative, those foresaid lands so by his father lost?" Claudius sends messengers to talk to Fortinbras' uncle, the new King of Norway. He forbid Fortinbras to attack Denmark, and instead convinced him to attack the Poles to vent his anger. "?His nephew's levies, which to him appear'd to be a preparation 'gainst the Polack; But better look'd into, he truly found it was against your highness?On Fortinbras; which he, in brief, obeys, receives rebuke from Norway, and, in fine, makes vow before his uncle never more to give the assay of arms against your majesty." Laertes found out about his father's death, and immediately returned home. He confronted the King and accused him of the murder of his father. Claudius told Laertes that Hamlet was responsible for his father's death. He then decides to kill Hamlet to avenge the death of his father. He and Claudius concoct a plot to kill Hamlet. Hamlet dies of wounds from the poisoned tipped sword Laertes used. "?Hamlet, thou art slain?The treacherous instrument is in thy, unbated and envenom'd?" Hamlet was deeply sorrowed by his father's death. He spoke to a ghost, and this ghost stated that his father's death was a murder, by the hand of his uncle, Claudius. "The serpent that did sting thy father's life now wears his crown." Hamlet was astonished, and then swore vengeance for his father's death. He then proceeded to try and prove his uncle's guilt, and then finally kills him while he himself is dying of poisoned wounds inflicted by Laertes during their duel. "The point envenomed too! Then venom, to thy work?Here, thou incestuous, murderous,

5 Examples of the Need for Multiple Hyphenation

5 Examples of the Need for Multiple Hyphenation 5 Examples of the Need for Multiple Hyphenation 5 Examples of the Need for Multiple Hyphenation By Mark Nichol Complex and compound phrasal adjectives, in which more than two words unite to modify a noun that follows the phrase, pose a challenge for many writers. How many hyphens are required, and where do they go? These examples demonstrate the proper application of hyphens in such cases. 1. â€Å"He broke the 21-year old world record at the tournament.† Hyphenation errors frequently occur in references to age or duration. In this case, the reference seems to be to an old record of a 21-year nature, but it can mean only that a record that has stood for 21 years has been broken. The record is 21 years old, so those three terms should be hyphenated together: â€Å"He broke the 21-year-old world record at the tournament.† (Or, if the number is spelled out, â€Å"He broke the twenty-one-year-old world record at the tournament.†) 2. â€Å"The project exemplifies his wheeling and dealing ways.† The ways described involve wheeling and dealing. Because the two verbs are often used in tandem as an idiom referring to underhanded negotiations, they and the intervening conjunction should all be linked: â€Å"The project exemplifies his wheeling-and-dealing ways.† 3. â€Å"They’re taking a wait and see approach.† As with â€Å"wheeling and dealing,† â€Å"wait and see† is an idiom; it means that observers will refrain from interference or deliberation until a catalyzing event occurs. All the words in the phrase should be hyphenated together: â€Å"They’re taking a wait-and-see approach.† 4. â€Å"He sustained non-life threatening injuries in the accident.† As styled, the central phrase seems to refer to threatening injuries not associated with life. But the reference applies to injuries that are not threatening to life. Although non would normally be attached directly to a root word (for example, in nonprofit), in this case, because it is associated with the entire phrase â€Å"life-threatening injuries,† it is correctly attached to life with a hyphen. But life-threatening is a stock phrasal adjective, and a hyphen should connect those two terms here as well: â€Å"He sustained non-life-threatening injuries in the accident.† 5. â€Å"The soldiers were injured in a rocket-propelled grenade attack.† This sentence implies that the soldiers were injured in a grenade attack that was rocket propelled meaning that enemy troops themselves were propelled by rockets as they threw grenades. But the weapons were rocket-propelled grenades. Because this phrase modifies attack, grenade is attached to rocket-propelled: â€Å"The soldiers were injured in a rocket-propelled-grenade attack.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:10 Rules for Writing Numbers and NumeralsAcronym vs. InitialismRunning Errands and Doing Chores

Media language accelerates recovery - Emphasis

Media language accelerates recovery Media language accelerates recovery The increasing use of the word recovery in the press during the recent financial crisis may have contributed to the UKs eventual climb out of recession, new research from Emphasis has found. This unique project the second from the Emphasis Research Centre began as a positive alternative to The Economists R-word index, which predicts economic downturns by tracking the use of the word recession. The research charts the use of the term recovery (along with green shoots) in the British broadsheets during the recent recession and the months leading up to it. It reveals what appears to be a significant link between the number of press articles mentioning the word and climbs in both the FTSE 100 and Nationwide Consumer Confidence Index. The sudden increase in the use of recovery actually began long before any real sign of one existed. In fact, the UK was sliding further into recession and the markets were in freefall at the time. But the continued and ever-increasing reference to a tentative recovery may have helped precipitate a slight return to form, as both indexes began to rise slowly in February 2009. Other factors undeniably played a part in renewed faith in the markets. The stimulus package announced in November 2008, the start of quantitative easing the following March, and the G20 summit in April 2009 are all likely to have influenced confidence. And mentions of recovery, though regular, were often far from positive. Yet the apparent link between the rise in newspapers references to recovery and the fluctuations in both the FTSE 100 and Consumer Confidence Index during the most intense periods of the economic crisis seem significant. It could be that merely repeating the word recovery, like a mantra, somehow seeped into the subconscious of both the public and the market, says Rob Ashton, Chief Executive of Emphasis. This may be an example of journalists creating the news as well as reporting it. Download the full Recovery Watch research report here. Download the press release here.

Collaborative assignments at a workplace Essay Example | Topics and Well Written Essays - 500 words

Collaborative assignments at a workplace - Essay Example Working with others can be very satisfying experience which takes off the pressure from individual to deliver solutions by themselves. In order for a team to work in an environment that boosts the morale of the members, synergy among the players must be established. Synergy is a state in which the creation of a whole is greater than the sum of its parts (Schermerhorn, et al. 2003). The people working in a collaborative assignment commit to the project and leave their egos and individualistic agendas home. They are fully committed to the team and their work efforts are based on mutual respect, good communication and common goals. It is important to create a corporate culture that promotes teamwork, collaboration, openness and friendship (Nohria & Groysberg & Lee, 2008). There are different scenarios that can hinder the ability of a team to work effective which ends up lowering employee morale and forming teams that are ineffective. One important consideration is group size. The optimal size of a team is one that is between five and seven members. If a team is too small the members have to take too many responsibilities and can not truly perform team exercises such as brainstorming sessions. Teams that are too large are hard to manage and are susceptible to having many members who slack off and let others do the work. Another important consideration is the way leadership is managed within the team setting. It is not good to foster a work environment in which team member and leaders only interchanged ideas and work tasks based on the assumption that they are doing something in exchange of getting some sort of consideration or specific reward back in exchange for the information (Collaborative Teams, 2008). It is better for the leaders of team to beco me mentors that are there to help out the other members of team without expecting anything in return. Under no circumstance should a team leader or any other