Advertising Research The Happy Homemaker - 2762 Words

Advertisement Research Essay The Happy Homemaker â€Å"The proper study of mankind is man, but the proper study of markets is women† (The Advertising Periodical Inc. Magazine, 1929) Consumer Culture is at the root of all social, political and economic development of western cultures for the past three hundred years. Advertisements become a key role in creating ideological messages and meanings. In a consumer culture and capitalist economy, advertisement becomes a tool used by corporations to influence the minds of the buyer. When a company produces an ad or commercial, their main objective is to get the viewers’ attention in order to sell the product. Many different methods are used to lure an audience in; tactics may include print or†¦show more content†¦Women and men have never been treated as equals, history has been a constant reminder that there has always been outlets such as, writing, filmmaking, psychology, and advertising that regurgitate the consent idea that men and women are very different when developing there narratives (Sheehan, 1987: 89). The 1950s societal roles for men and women were much more specific then what people are used to now. The male figure was labeled as the breadwinner of the family, while the women were simply the homemakers. Advertising has always stuck to the traditional roles of women as the housewife or homemaker, industries use this imagery to help promote different types of household products and appliances. June Cleaver from the popular television series Leave it to Beaver;was an ideal image of what a housewife should aim to portray. The advertising industry didn t restrict themselves from just print and commercial ads they also made sure to use sitcoms to further send out a constructed identity of a women. June Cleaver was a stay at home mom who provided a loving and nurturing home, she was a housewife who did laundry, packed lunches, shopped, took care of the house, always had dinner ready, and she did it all well impeccably dressed in pearls and heels.