Advertising Research The Happy Homemaker - 2762 Words

Advertisement Research Essay The Happy Homemaker â€Å"The proper study of mankind is man, but the proper study of markets is women† (The Advertising Periodical Inc. Magazine, 1929) Consumer Culture is at the root of all social, political and economic development of western cultures for the past three hundred years. Advertisements become a key role in creating ideological messages and meanings. In a consumer culture and capitalist economy, advertisement becomes a tool used by corporations to influence the minds of the buyer. When a company produces an ad or commercial, their main objective is to get the viewers’ attention in order to sell the product. Many different methods are used to lure an audience in; tactics may include print or†¦show more content†¦Women and men have never been treated as equals, history has been a constant reminder that there has always been outlets such as, writing, filmmaking, psychology, and advertising that regurgitate the consent idea that men and women are very different when developing there narratives (Sheehan, 1987: 89). The 1950s societal roles for men and women were much more specific then what people are used to now. The male figure was labeled as the breadwinner of the family, while the women were simply the homemakers. Advertising has always stuck to the traditional roles of women as the housewife or homemaker, industries use this imagery to help promote different types of household products and appliances. June Cleaver from the popular television series Leave it to Beaver;was an ideal image of what a housewife should aim to portray. The advertising industry didn t restrict themselves from just print and commercial ads they also made sure to use sitcoms to further send out a constructed identity of a women. June Cleaver was a stay at home mom who provided a loving and nurturing home, she was a housewife who did laundry, packed lunches, shopped, took care of the house, always had dinner ready, and she did it all well impeccably dressed in pearls and heels.

Persuasive Speech - Why not to drink soda Essay - 629 Words

Speech 1 Preparation Outline Template Topic: Soda is bad for health Specific Purpose: To persuade my audience that soda is bad for one’s health. INTRODUCTION I. Open with Impact: Everyday, all day, we all make choices on what we eat and drink that affect our health. II. Connect with Audience: Everyone here has had a soda right? We all have our favorite one, and even though we know that it’s not healthy we drink it anyways. III. Focus/Thesis: Over the years soda has become a staple in our lives, and is unfortunately extremely toxic to our bodies. Which is why we need to make the effort to limit the amount we drink and make ourselves aware of the risks we expose to our health when choosing to drink soda. IV. Preview Main†¦show more content†¦Anahsad O’Connor, author of the New York Times article, The Claim, published June 3 2008, said that drinking soda will often times settle an upset stomach. F. Many people also choose to drink soda for the caffeine, which ranges from 23 to 54 mg per 12 0z serving, according to Lisa Sefcik, author of the Livestrong article, Health Benefits of Soda, published July 15 2011. Transition Statement/Signpost: Now that you know the health risks of drinking soda, you can make the move to choose other drinks. II. Main Point 3: If you’re someone who likes soda but wants to find something healthier, there are a lot of alternatives that you can choose from that you may end up liking more than your favorite soda. A. If it’s the caffeine that attracts you to soda, you can swap it for coffee or you could do black or green tea which typically have more caffeine than soda and come with vitamins, minerals, and antioxidants B. For something that’s sweet, there’s lemonade and other juices. C. You can also make your own soda at home in a healthier version. CONCLUSION I. Summary Review of Main Points: So in review: A. We discussed the health risks of drinking soda. 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Analytical Essay †Even Wives Want a Wife Free Essays

Even Wives Want a Wife In today’s society the wife is seen as the member of the household that upkeeps the house and caters to other’s needs. Who wouldn’t want one of these of their own? In â€Å"I Want a Wife† the author Judy Brady sarcastically explains why everyone would want a wife. She begins with a story of how a friend of hers is newly single and he is looking for â€Å"a wife† although in reality he wants a servant; Brady then realizes that she too wants a wife of her own (Brady 542). We will write a custom essay sample on Analytical Essay – Even Wives Want a Wife or any similar topic only for you Order Now The main points made in the essay are what the wife would do for the author such as household chores, taking care of children, catering to her friends and many other satirical duties. All the while several literary devices are used to enhance the article. She uses these elements to show sexist and selfish ideas of men that are prevalent in society. â€Å"I Want a Wife† efficiently reasons for how the male gender generalizes the role of a wife in a sexist way in our society by making use of ethos, logos, pathos, satire and repetition. Ethos is used in the essay as Brady is a wife herself. Since she is she must have a certain expertise of being a wife. As she states in one of the beginning paragraphs â€Å"I belong to that classification of people known as wives. I am a wife. And, not altogether incidentally I am a mother† (Brady 542). This shows her credibility; that all the jobs and duties she mentioned must have been personally experienced by her. The many jobs and chores discussed make the audience feel sympathy for wives and the author herself through pathos. The author concludes the essay by saying â€Å"My god, who wouldn’t want a wife† (Brady 544)? This rhetorical question allows the readers to determine that this idea is wrong and treats women like a lesser being compared to men. The ending also evokes the reader to take action towards the topic. The author utilizes logos by stating many facts such as jobs women often do while speaking through experience. She lists all of these over exaggerated duties to indirectly saying that women are expected to do too much in today’s society. Brady speaks of several seemingly unethical chores like cleaning the house, preparing dinner to serve to friends and not speaking when the husband is talking (Brady 543). This helps get her point across by exaggeration to show how the wife is expected to have a servant like persona. Brady uses satire from the beginning of the essay to the very end of it. It is mainly used to show a male viewpoint of a wife. â€Å"And I want a wife who understands that my sexual needs may entail more than strict adherence to monogamy. I must, after all, be able to relate to people as fully as possible† (Brady 544). Here the author satirizes the man’s view of what the wife must do and what he should be able to do, which in this case is have various partners. The use of satire is very effective in this article demonstrating how a man expects to have a perfect wife further illustrating the author’s image of sexism in society. Repetition is used in several of the author’s paragraphs. â€Å"I want a wife† (Brady 543) is used in the beginning of a few paragraphs to catch your eye and to get Brady’s idea burnt into your brain. This also helps as a smooth transition for the many duties described that the wife must do. Continually stating this phrase raises the thoughts of the audience making them want a wife as well. The author made fantastic use of literary devices throughout the essay. The effectiveness of satire to me was the most powerful using it to demonstrate how men expect so much from women and how many of the duties they perform are almost slave like. Ethos, logos and pathos were used successfully in many instances that appealed to the senses. As Brady is a wife and mother herself this make her a credible source so she clearly knows what she is speaking of. There was emotional appeal making the audience sympathize for the wife and feel anger towards men. Logic was used to show the wife’s duties and what their husbands expect of them. In conclusion I thought this was a very well thought out and written article because it attempts to make the reader want to take action against the topic through all of these elements. How to cite Analytical Essay – Even Wives Want a Wife, Essays